Build Industry Expertise with AWS
The AWS Road to Specialization Program helps AWS Partners develop industry-specific skills to better serve SMB customers and unlock new growth opportunities.
Through focused business and technical learning paths, hands-on labs, and access to AWS experts, partners gain the knowledge needed to build customer-ready, vertical-aligned solutions.
Select the industry track that best fits your business focus and register to get started.
Media, Entertainment & Gaming
Build scalable, immersive, and intelligent digital experiences on AWS.
This track is designed for partners supporting customers in content creation, streaming, gaming, and media services.
What you’ll learn:
- Cloud-native media workflows and video streaming architectures
- Game development and real-time data processing on AWS
- AI-powered video, audio, and content intelligence use cases
- Customer-ready solutions using AWS Media Services and AI/ML
Financial Services
Deliver secure, compliant, and intelligent financial solutions on AWS.
Ideal for partners working with banks, fintechs, and financial institutions serving SMBs.
What you’ll learn:
- Industry-specific cloud fundamentals for financial services
- Data analytics, fraud detection, and real-time risk monitoring
- Blockchain and secure financial architectures
- Generative AI use cases for financial services (business & technical)
Insurance
Modernize insurance operations with data, AI, and cloud-native services.
This track focuses on helping partners build solutions for insurers and insurance-focused SMBs.
What you’ll learn:
- Intelligent document processing and claims automation
- Fraud detection and compliance-driven architectures
- AI-driven personalization and customer engagement
- Generative AI use cases tailored for insurance workflows
Retail & Consumer Goods
Create data-driven, personalized, and resilient retail experiences.
Designed for partners supporting retailers and consumer goods companies across supply chain, demand planning, and CX.
What you’ll learn:
- Demand forecasting and inventory optimization
- Personalized recommendations using AI/ML
- Omnichannel customer engagement solutions
- Retail-specific analytics and IoT-powered automation
Small & Medium Businesses (SMB)
Build, market, and scale AWS solutions tailored for SMB customers.
This track helps partners understand the SMB opportunity and how to go to market effectively with AWS.
What you’ll learn:
- SMB market insights and buying behavior
- Go-to-market strategies and AWS sales tools
- Pre-built AWS solutions and starter kits
- How to grow your practice as an AWS SMB-focused partner
